The history of the nation’s rail system and the famed “Tehachapi Loop” define this high desert community. The branding and signage elements naturally incorporate railroad themes, including a classic, Southern Pacific “Black Widow” locomotive.

“Enthusiastic community reaction;
vacancies down; created downtown
as a destination for locals as well
as visitors”

— City Planner, Tehachapi, CA


Client: City of Tehachapi, CA


  • research
  • downtown branding
  • stakeholder meetings for consensus-
  • sign planning and design
  • construction documents