The history of the nation’s rail system and the famed “Tehachapi Loop” define this high desert community. The branding and signage elements naturally incorporate railroad themes, including a classic, Southern Pacific “Black Widow” locomotive.
“Enthusiastic community reaction;
vacancies down; created downtown
as a destination for locals as well
as visitors”
— City Planner, Tehachapi, CA
Client: City of Tehachapi, CA
Services:
- research
- downtown branding
- stakeholder meetings for consensus-
building - sign planning and design
- construction documents