The success of this project came from building consensus through meetings with an appointed stakeholders group made up of staff, members of commissions and, importantly, local professional graphic designers whose input was valuable throughout the design process. To garner wider consensus from the community as a whole, the project was well publicized and members of the public were encouraged to express their preferences for alternative designs using on-line survey techniques.

“The implementation of the citywide sign program has been a great success.”

— City Manager, City of La Mesa


Client: City of La Mesa, CA


  • city branding
  • planning and design for comprehensive downtown and city-wide sign program
  • construction documents and cost estimates
  • implementation planning and construction administration