For this community’s most prominent statement of intent to revitalize this important historic commercial district, Graphic Solutions designed the “Third Avenue Downtown” brand and classic overhead gateway sign, and accompanying wayfinding and directional signs, street furnishings, banners, and print materials—from preliminary design concepts, through stakeholder meetings to build consensus. 

“Sales tax revenues are up.
Vacancies are down, rents
and property values are up…”

— Former Executive Director, Third Avenue Association

“Started Momentum for new development and facade improvements”

— Commercial Development Specialist, City of Chula Vista


Client:  Third Avenue Village Association


  • community branding
  • public workshops for consensus-building
  • applied branding to new gateways, directional and wayfinding signs and street furnishings
  • construction documents
  • construction administration