This vibrant mixed-use district—including retail, office, hotel and residential—is a major gateway to the City of San Diego, at the intersection of two major freeways, and served by the City‘s busiest multi-modal transit station. Graphic Solutions’ design concepts for a comprehensive wayfinding program incorporates design elements from the Spanish colonial period, including plaster, wrought iron, ceramic tiles, and a brand identity evoking the district’s fiesta atmosphere enjoyed by so many.

“Graphic Solutions, working with the Design Committee of the Old Town San Diego Chamber of Commerce, has exceeded in providing technical expertise in recommending designs, appropriate materials and solutions...”

— Executive Director, Old Town San Diego
Chamber of Commerce


Client:  Old Town Chamber of Commerce


  • district branding
  • design concepts for comprehensive wayfinding program
  • construction documents for first phase implementation