The 2005 renovation of this classic 1920’s building into a contemporary hotel combines old world charm with modern amenities and stylish decor. Graphic Solutions’ sign program reflects this hybrid of new and old, evoking the functional simplicity of European-style lodging and appealing to today’s savvy travelers.


Client:  Hotel Occidental, San Diego, CA


  • project branding
  • sign planning and design of interior and exterior signs
  • marketing materials
  • construction documents
  • construction administration