Street scene with parking lot, red car, and blue sign indicating directions to theater, dining, and valet parking, with trees and buildings in the background.

Graphic Solutions developed a comprehensive wayfinding program for Uptown San Diego, a collection of vibrant and walkable neighborhoods, known for its eclectic mix of shopping, dining, and entertainment. Clear, highly visible signage makes parking facilities easier to find and navigate, reducing the frustration of circling for a space while helping visitors move confidently throughout the area. Neighborhood identification reflects the unique character of each community through distinctive elements within a cohesive visual system that connects them to Uptown. Messaging, font types, and colors provide the basis for identifying the neighborhoods as part of the Uptown district, while unique sign shapes, logo, and background color provide neighborhood distinction.

“…lots of great reception from the community so far!” - Gerrie Trussell

Client Uptown Community Parking District

Services Concept Design, Construction Documents, Construction Administration

Street scene with a sign indicating directions to a theater, dining, and parking, with cars parked on the side and trees lining the street.
Street sign for Hillcrest with directions for parking, dining, and shopping to the left, and Hillcrest sign straight ahead; website accesshillcrest.com at the bottom.
Street scene with a blue signboard for the International Restaurant Row, including options for theatre, dining, and valet parking, set against a backdrop of palm trees, commercial signage, and a cloudy sky.
Street scene with parked cars, a parking sign with a left arrow, and a lamppost, in a shopping or commercial area with storefronts and trees in the background.