A colorful trolley bus with scenic mountain artwork on its side parked in a lot surrounded by trees and cars in Sedona, Arizona, with red rock formations in the background under cloudy skies.

Graphic Solutions developed memorable branding and wayfinding programs for free community shuttle services in Scottsdale and Sedona, Arizona, helping visitors explore these destinations with ease while reducing reliance on private vehicles.

For Scottsdale’s Downtown Trolley, the colorful brand identity was designed to appeal to visitors enjoying the area’s shopping, dining, arts, and entertainment destinations. Connecting five downtown parking garages with Old Town, the Arts District, Fifth Avenue Shops, Scottsdale Fashion Square, the Waterfront, and South Bridge, the program created a highly visible and welcoming experience through trolley graphics, signage, route maps, and visitor materials.

In Sedona, the RoadRunner shuttle identity draws inspiration from the surrounding desert landscape with a vibrant color palette and playful bird imagery, encouraging visitors to enjoy a convenient and sustainable alternative to navigating limited parking in their own vehicles.

“The RoadRunner has been phenomenal. We’re above what we thought we’d be in numbers. In the first 15 days, we transported more than 3,000 people.” -Jim Wagner, Former Sedona Transit Program Manager

Client Mary Schnack Media Services, Inc.

Services Concept Design, Construction Documents

A streetcar promoting downtown Scottsdale's Round Up shuttle service, decorated with colorful graphics and riding on a paved street with trees and buildings in the background.
A colorful trolley bus parked in a parking lot, with trees and blue sky in the background.
Map of Scottsdale Downtown Shuttle Service Route with tram stops, parking, restrooms, and public art locations, accompanied by contact information.
Two road signs, one indicating a free shuttle ahead with a purple and yellow background and a stylized figure, the other showing a trolley stop for a free shuttle service with a map of the area and a bus illustration at the bottom.