A rustic white building with a small door and windows in a dirt area, surrounded by trees and desert plants, with a wooden welcoming sign that has a black circular arrow logo and the words 'Welcome Amigos'.

Once the working ranch and retreat of legendary actor Leo Carrillo, this historic property inspired a signage and branding program rooted in its distinctive Southwestern architecture and rich cultural heritage. Graphic Solutions collaborated with the project team to create a cohesive visual identity that celebrates the ranch's history while enhancing wayfinding and helping visitors discover one of Southern California's most treasured historic parks.

Client City of Carlsbad / KTU+A

Services Branding, Concept Design, Construction Documents, Construction Administration

A wooden sign hanging from a horizontal wooden beam that reads 'Rancho de Los Quijotes' with smaller text 'Ranch of the Spanish Dagers' and 'Leo Carrillo Duno' against a clear blue sky. There are residential houses on a hillside in the distance.
A large green plant with broad leaves in front of a weathered wooden sign that reads "CARRIAGE HOUSE." Behind the plant, there is a vintage wooden wagon wheel leaning against a stone or brick surface, and part of a white folding chair is visible in t
A small concrete wheelchair accessible ramp with wooden railings on both sides leads to a scenic outdoor area surrounded by greenery and trees.
A sign titled 'Park Rules' with rules written on it, mounted on a white wooden post, with trees and palm trees in the background.
A rustic outdoor scene with a white stucco building. There is a small, arched wooden door with visible weathering and a padlock. To the left, a narrow horizontal window with wooden bars and blue trim. In the foreground, a weathered wooden sign reads