Building with neon sign reading 'Parking' and 'Horton Plaza' in downtown area, with flags and street traffic.

At the iconic Horton Plaza, the visitor experience began before shoppers reached the mall. Graphic Solutions created a playful identity for the parking garage, featuring a colorful "parking clown" and vintage roadster with illuminated headlights and taillights that welcomed visitors through the Fourth Avenue entrance. Each parking level was identified by a brightly colored fruit or vegetable theme, making it easy for visitors to remember where they parked while reinforcing the whimsical character of the destination. The imaginative design complemented Horton Plaza's zany, one-of-a-kind architecture and transformed a functional parking structure into a memorable part of the shopping experience.

Client Westfield Horton Plaza

Services Concept Design, Construction Documents, Construction Administration

A vertical neon sign reads 'PARKING' in white letters on a red background and is mounted on a black pole extending from the side of a multi-story building.
The image shows an indoor parking garage with a sign overhead. The sign reads 'Garage' and indicates directions to Macy's and Mall Shops with upward arrows. There are parked cars visible under the sign.
Staircase with metal railing leading to a door with a black and red floor design featuring the number 23.
A painted wall with black, white, and green geometric shapes and symbols, behind a metal railing and a red pipe, in an indoor setting.
Multiple cars parked in an indoor parking garage, with a section marked as level 3.
Neon sign reading 'PARKING' with a clown figure above a turquoise race car with 'Horton' logo on the side, hanging from a building against a blue evening sky.
Two young men walking past a parking validation kiosk in front of a store window with children's clothing and hats displayed.