Sign at an airport ground transportation area with options for taxi, shuttle, private pickup, and limos. Multiple cars parked below and a walkway leading to the terminal in the background.

Graphic Solutions developed a cohesive, contemporary comprehensive sign program for the San Diego Unified Port District’s Cruise Ship Terminal, creating a more consistent visual identity and improving the overall wayfinding experience for passengers, visitors, and staff. The program established a coordinated approach to sign types, messaging, typography, materials, and placement, helping to unify the terminal environment while supporting clear and intuitive navigation.

Building on previously approved concepts, Graphic Solutions advanced the designs through design development and prepared detailed Construction Documents for implementation. The team also provided Construction Administration services, coordinating with the project team and supporting the successful execution of the signage program from design through installation.

“The cruise terminal signage design exceeded the Port District’s expectations…I believe that this signage package will improve customer service, enhance passenger flow and reduce ground staff cost.” -Adam Deaton, Port of San Diego

Client San Diego Unified Port District

Services Concept Design, Construction Documents, Construction Administration

Empty large white A-frame display sign with a perforated pattern and blue border at the Port of San Diego, with parked cars and cloudy sky in the background.
An indoor space with a sign indicating the restrooms to the right, a vending machine on the right, and a man wearing a black shirt, jeans, and a lanyard walking across a patterned carpeted floor. The ceiling has industrial-style piping and lighting.
Blue and yellow column with a sign about luggage and a no smoking symbol inside an airport terminal.