An orange sign with white text reading "Cathedral City" and a digital billboard displaying an Easter-themed advertisement for a Mexican restaurant called Los Arcos, located in Cathedral City, California. The billboard shows a sun with green grass and red flowers, and the words "Easter" and "No a pasaa." In the background, there are palm trees, a clear blue sky, and some buildings.

Working with a committee of community stakeholders, Graphic Solutions developed a flexible, cost-conscious wayfinding system designed to distinguish Cathedral City among its neighboring desert communities.

Gateway elements, directional signs, pedestrian kiosks, and a marquee monument for the public Town Square reinforce the city’s contemporary identity through a distinctive color palette and durable materials selected for the desert environment.

“Graphic Solutions systematically created a design package that was overwhelmingly embraced by the City’s leaders and residents.” -Economic Development Manager

Client City of Cathedral City

Services Concept Design, Construction Documents, Construction Administration

Orange roadside sign with white text and logo that reads "Cathedral City," in front of a street with cars and trees, and a mountain in the background.
Street scene with palm trees and a blue directional sign reading 'Theaters,' 'City Hall/Police,' and 'Senior Ctr,' with cars on the road and a mountainous background.
Sign for Cathedral City with directions to Desert Cinema, Restaurants, and Free Parking, and a map of the area.
Sign for Cathedral City with digital display advertising art and design galleries, surrounded by palm trees and mountains in the background.